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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Skill requirements in retail work : the case of high-end fashion retailing

Nickson, Dennis and Price, Robin and Baxter-Reid, Hazel and Hurrell, Scott (2017) Skill requirements in retail work : the case of high-end fashion retailing. Work, Employment and Society, 31 (4). pp. 692-708. ISSN 0950-0170

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Abstract

This article considers skill requirements in retail work, drawing on the example of high-end fashion retailing. It considers debates about the required ‘soft’ and ‘hard’ skills for such work. Drawing on Cockburn’s (1983) typology of: skill residing in the worker; in what is required to perform a job; and as a socially constructed political concept, it seeks to offer more nuanced discussion of the nature of skills in retail work beyond the usual characterisation of such work as being inherently low skilled. Data is reported from 37 interviews with managers, supervisors and employees in a range of high-end fashion retailing outlets. The article recognises how this work was seen as skilled by the interviewees, particularly with regard to the desired product knowledge and selling ability required for such work. Lastly, it seeks to refine Cockburn’s typology in understanding skill requirements in retail work.