Articulating consumers through practices of vernacular creativity
Brownlie, Douglas and Hewer, Paul; Hewer, Paul and Jafari, Aliakbar and Hamilton, Kathy, eds. (2015) Articulating consumers through practices of vernacular creativity. In: New Directions in Consumer Research. SAGE Publications Ltd, pp. 211-231. ISBN 9781473911536
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Item type: Book Section ID code: 57956 Dates: DateEvent7 October 2015PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 28 Sep 2016 10:11 Last modified: 08 Apr 2024 13:30 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/57956
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