Articulating consumers through practices of vernacular creativity
Brownlie, Douglas and Hewer, Paul; Hewer, Paul and Jafari, Aliakbar and Hamilton, Kathy, eds. (2015) Articulating consumers through practices of vernacular creativity. In: New Directions in Consumer Research. SAGE Publications Ltd, pp. 211-231. ISBN 9781473911536
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Brownlie, Douglas and Hewer, Paul ![]() | Item type: | Book Section |
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ID code: | 57956 |
Keywords: | consumers, research, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 28 Sep 2016 10:11 |
Last modified: | 17 Dec 2020 03:11 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/57956 |
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