Articulating consumers through practices of vernacular creativity

Brownlie, Douglas and Hewer, Paul; Hewer, Paul and Jafari, Aliakbar and Hamilton, Kathy, eds. (2015) Articulating consumers through practices of vernacular creativity. In: New Directions in Consumer Research. SAGE Publications Ltd, pp. 211-231. ISBN 9781473911536

ORCID iDs

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Book Section
  ID code:	57956
  Dates:	Date Event 7 October 2015 Published
  Keywords:	consumers, research, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	28 Sep 2016 10:11
  Last modified:	18 Jan 2023 12:29
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/57956