Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology

El-Jurdi, Hounaida and Batat, Wided and Jafari, Aliakbar (2017) Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37 (1). 7–24. ISSN 0276-1467

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    Abstract

    Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.

    Author(s):El-Jurdi, Hounaida, Batat, Wided and Jafari, Aliakbar ORCID logoORCID: https://orcid.org/0000-0003-4321-2911
    Item type:Article
    ID code:57686
    Keywords:religion, sustainability, values, ecology, worldview, macromarketing, Marketing. Distribution of products, Religion, Environmental Sciences, Marketing, Ecology, Religious studies
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Philosophy. Psychology. Religion > Religion
    Geography. Anthropology. Recreation > Environmental Sciences
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:06 Sep 2016 08:35
    Last modified:08 Jan 2020 23:38
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/57686
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