Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology
El-Jurdi, Hounaida and Batat, Wided and Jafari, Aliakbar (2017) Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37 (1). 7–24. ISSN 0276-1467
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Abstract
Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.
Creators(s): |
El-Jurdi, Hounaida, Batat, Wided and Jafari, Aliakbar ![]() | Item type: | Article |
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ID code: | 57686 |
Keywords: | religion, sustainability, values, ecology, worldview, macromarketing, Marketing. Distribution of products, Religion, Environmental Sciences, Marketing, Ecology, Religious studies |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Philosophy. Psychology. Religion > Religion Geography. Anthropology. Recreation > Environmental Sciences |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 06 Sep 2016 08:35 |
Last modified: | 25 Jan 2021 03:38 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/57686 |
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