Coding of non-text data

Pennington, Diane; Sloan, Luke and Quan-Haase, Anabel, eds. (2017) Coding of non-text data. In: The Sage Handbook of Social Media Research Methods. Sage, London. ISBN 9781473916326

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This chapter overviews the domain of “non-text” data that can be found on social media, such as videos and photographs. It then outlines research methods that can be applied to analysing and coding these non-text documents and their associated texts. These methods include content analysis, document analysis, compositional interpretation, musical analysis, cultural studies, visual sociology, visual anthropology, semiotic analysis, iconography/iconology, discourse analysis, visual social semiotics, and multimodal research. The chapter concludes with a call for future development of methods to continue advancing research in this emerging and essential area of social science.


Pennington, Diane ORCID logoORCID:; Sloan, Luke and Quan-Haase, Anabel