Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Coding of non-text data

Pennington, Diane (2017) Coding of non-text data. In: The Sage Handbook of Social Media Research Methods. Sage, London. ISBN 9781473916326

[img] Text (Pennington-Sage-2017-Coding-of-non-text-data)
Pennington_Sage_2017_Coding_of_non_text_data.pdf - Accepted Author Manuscript
Restricted to Repository staff only until 31 January 2019.

Download (434kB) | Request a copy from the Strathclyde author

Abstract

This chapter overviews the domain of “non-text” data that can be found on social media, such as videos and photographs. It then outlines research methods that can be applied to analysing and coding these non-text documents and their associated texts. These methods include content analysis, document analysis, compositional interpretation, musical analysis, cultural studies, visual sociology, visual anthropology, semiotic analysis, iconography/iconology, discourse analysis, visual social semiotics, and multimodal research. The chapter concludes with a call for future development of methods to continue advancing research in this emerging and essential area of social science.