Picture of DNA strand

Pioneering chemical biology & medicinal chemistry through Open Access research...

Strathprints makes available scholarly Open Access content by researchers in the Department of Pure & Applied Chemistry, based within the Faculty of Science.

Research here spans a wide range of topics from analytical chemistry to materials science, and from biological chemistry to theoretical chemistry. The specific work in chemical biology and medicinal chemistry, as an example, encompasses pioneering techniques in synthesis, bioinformatics, nucleic acid chemistry, amino acid chemistry, heterocyclic chemistry, biophysical chemistry and NMR spectroscopy.

Explore the Open Access research of the Department of Pure & Applied Chemistry. Or explore all of Strathclyde's Open Access research...

AstroTurfing, 'CyberTurfing' and other online persuasion campaigns

Leiser, Mark (2016) AstroTurfing, 'CyberTurfing' and other online persuasion campaigns. European Journal of Law and Technology, 7 (1). pp. 1-27. ISSN 2042-115X

Text (Leiser-EJLT-2016-astroturfing-cyberturfing-and-other-online-persuasion-campaigns)
Final Published Version

Download (499kB)| Preview


    AstroTurfing and its online equivalent CyberTurfing not only pose a significant threat to consumers, but democratic discourse. Regulatory measures in place to prevent deceptive marketing do not grasp the nature of the threat. It is argued that people make decisions about consumer purchases by using heuristics - mental shortcuts and other rules of thumbs. When making decisions, consumers and voters are often relying on incomplete and false information spread as part of an AstroTurfing campaign. Digitally mediated platforms are being manipulated by propagators to help spread false messages in order to advance specific agendas. As a result, consumer trust and democratic discourse are both undermined. It is argued that further regulation is required to combat the deceptive practice.