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Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership

Stoyanov, Stoyan and Woodward, Richard and Stoyanova, Veselina (2016) Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership. Journal of Management. ISSN 0149-2063

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    Abstract

    Drawing on the resource orchestration literature, we explore the processes by which transnational entrepreneurs offset the liabilities of outsidership they face in their host country. We show how these entrepreneurs’ outsidership with respect to domestic business networks of the host country is compensated by their involvement in diaspora networks. Our second contribution lies in an extension of the resource orchestration framework, as we show that sequencing of resource orchestration processes is important for the implementation of the entrepreneurs’ strategy for using their embeddedness within the diaspora network for enhancing their competitiveness, and can lead to lead to groupings of activities that differ from the groupings found in the original version of the framework.