Why context matters : the influence of embeddedness in multiple communities

Pret, Tobias and Carter, Sara (2016) Why context matters : the influence of embeddedness in multiple communities. In: Academy of Management Meeting, 2016-08-05 - 2016-08-09, California. (In Press)

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Abstract

Embeddedness in a context provides entrepreneurs with opportunities and set boundaries to their actions. However, little is known about how and why multiple contexts and their associated logics of practice affect entrepreneurs. We address this research gap by exploring the lived experiences of 10 cultural entrepreneurs based in rural communities.