Discongruity of stakeholder experiences at famers’ markets

Wilson, Juliette and Tonner, Andrea (2015) Discongruity of stakeholder experiences at famers’ markets. In: Critical Management Studies 2015 conference, 2015-07-07 - 2015-07-10.

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    Abstract

    This paper compares consumer, organiser and farmer experiences of participating in local alternative food markets. The literature has suggested farmers’ markets to be an attractive alternative food market for both producers and consumers. Farming is a critical sector within rural economies but is uncertain and risky for those reliant upon it. Diversification through farmer retailing has been particularly favoured by SME farms as a means of alleviating this risk and associated poverty due to the minimal investment and processing required for direct sales.

    Author(s):Wilson, Juliette ORCID logoORCID: https://orcid.org/0000-0002-4932-0473 and Tonner, Andrea ORCID logoORCID: https://orcid.org/0000-0002-8436-3946
    Item type:Conference or Workshop Item(Paper)
    ID code:53864
    Keywords:farmers markets, food producers, food consumers, consumer experiences, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:24 Jul 2015 13:05
    Last modified:08 Jan 2020 20:08
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/53864
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