Discongruity of stakeholder experiences at famers’ markets
Wilson, Juliette and Tonner, Andrea (2015) Discongruity of stakeholder experiences at famers’ markets. In: Critical Management Studies 2015 conference, 2015-07-07 - 2015-07-10.
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Abstract
This paper compares consumer, organiser and farmer experiences of participating in local alternative food markets. The literature has suggested farmers’ markets to be an attractive alternative food market for both producers and consumers. Farming is a critical sector within rural economies but is uncertain and risky for those reliant upon it. Diversification through farmer retailing has been particularly favoured by SME farms as a means of alleviating this risk and associated poverty due to the minimal investment and processing required for direct sales.
ORCID iDs
Wilson, Juliette
ORCID: https://orcid.org/0000-0002-4932-0473 and Tonner, Andrea ORCID: https://orcid.org/0000-0002-8436-3946;
Item type: Conference or Workshop Item(Paper) ID code: 53864 Dates: DateEventJuly 2015Published10 March 2015AcceptedKeywords: farmers markets, food producers, food consumers, consumer experiences, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 24 Jul 2015 13:05 Last modified: 28 Mar 2021 01:12 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/53864
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)