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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Remembering what you forget in an online shopping context

Halvey, Martin and Keane, Mark T. (2005) Remembering what you forget in an online shopping context. Journal of Advanced Computational Intelligence and Intelligent Informatics, 9 (1). pp. 18-22. ISSN 1883-8014

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Abstract

Problems occur for users when they attempt to navigate or purchase items from a virtual shopping environment that has to correlate in the physical world. These problems arise in part, because online shoppers do not have the benefit of external memory provided by the physical world. The memory zones idea attempts to solve these problems by providing an online parallel to this external memory. The system reported uses a profile of previous purchases and a representation of the physical environment of the actual shop to recommend items to shoppers, that they may have otherwise forgotten because of the lack of suitable external memory.