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Strathprints makes available scholarly Open Access content by researchers in the Department of Work, Employment & Organisation based within Strathclyde Business School.

Better understanding the nature of work and labour within the globalised political economy is a focus of the 'Work, Labour & Globalisation Research Group'. This involves researching the effects of new forms of labour, its transnational character and the gendered aspects of contemporary migration. A Scottish perspective is provided by the Scottish Centre for Employment Research (SCER). But the research specialisms of the Department of Work, Employment & Organisation go beyond this to also include front-line service work, leadership, the implications of new technologies at work, regulation of employment relations and workplace innovation.

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Manufacturing the image of Doha : from the public face of architecture to the printed media

Salama, Ashraf M. (2013) Manufacturing the image of Doha : from the public face of architecture to the printed media. Open House International, 38 (4). pp. 6-15. ISSN 0168-2601

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Abstract

This paper explores image-making efforts in the city of Doha. A multi-layered critical discussion is employed and articulated in a number of procedures that include conceptualizing theoretical underpinnings for understanding image making in terms of contextual and critical approaches, identifying the types of efforts that took place and that are currently taking place towards image making, mapping the contextual and critical approaches on actual examples from the city, and examining the printed media by conducting a content analysis study of two widely acknowledged magazines in an attempt to answer the question of how the country wants to portray its capital city through image-making to the global community. The results of this exploration convey a commitment toward image making, presenting an image of Doha as an emerging international hub. The paper concludes by arguing for the need of critical consciousness in response to that fact that image making practices in Doha continue to subdue the profession to client aspirations through oversimplified imaging while ignoring the professional discourse that scrutinizes the quality of those images and the meanings they convey.