Re-fashioning Kate : the making of a celebrity princess brand

Logan, Ashleigh and Hamilton, Kathy and Hewer, Paul (2013) Re-fashioning Kate : the making of a celebrity princess brand. Advances in Consumer Research, 41. pp. 378-383. ISSN 0098-9258

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Abstract

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.