Editorial : towards an enhancement of knowledge generation in marketing by contributions from non-western contexts

Jafari, Aliakbar (2014) Editorial : towards an enhancement of knowledge generation in marketing by contributions from non-western contexts. Iranian Journal of Management Studies, 7 (2). pp. 189-202. ISSN 2008-7055

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    Abstract

    This editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. It calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. Using Iranian Journal of Management Studies as a case, it argues that whilst the increasingly epidemic west-centric journal rankings determine research quality perceptions globally, high quality research outputs from local non-western contexts can help draw the attention of researchers across the world to the value of work undertaken in non-western contexts. On this basis, it presents some hands-on suggestions for enhancing the quality of research outputs from non-western contexts, particularly in relation to new or emerging journals such as Iranian Journal of Management Studies.

    Author(s):Jafari, Aliakbar ORCID logoORCID: https://orcid.org/0000-0003-4321-2911
    Item type:Article
    ID code:48137
    Notes:Please make the pre-print file available to public.
    Keywords:non-Western contexts , marketing knowledge, publishing, guidelines , Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:19 May 2014 13:18
    Last modified:08 Jan 2020 21:02
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/48137
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