Picture of sea vessel plough through rough maritime conditions

Innovations in marine technology, pioneered through Open Access research...

Strathprints makes available scholarly Open Access content by researchers in the Department of Naval Architecture, Ocean & Marine Engineering based within the Faculty of Engineering.

Research here explores the potential of marine renewables, such as offshore wind, current and wave energy devices to promote the delivery of diverse energy sources. Expertise in offshore hydrodynamics in offshore structures also informs innovations within the oil and gas industries. But as a world-leading centre of marine technology, the Department is recognised as the leading authority in all areas related to maritime safety, such as resilience engineering, collision avoidance and risk-based ship design. Techniques to support sustainability vessel life cycle management is a key research focus.

Explore the Open Access research of the Department of Naval Architecture, Ocean & Marine Engineering. Or explore all of Strathclyde's Open Access research...

Strathprints

Keeping your audience : presenting a visitor engagement scale

Taheri, Babak and Jafari, Aliakbar and O'Gorman, Kevin D. (2014) Keeping your audience : presenting a visitor engagement scale. Tourism Management, 42. 321–329. ISSN 0261-5177

[img]
Preview
 PDF (Taheri, Jafari & O'Gorman Pre-Print Draft)
Taheri_Jafari_O_Gorman_Pre_Print_Draft.pdf
Preprint
Download (769kB) | Preview

Abstract

Understanding visitors’ level of engagement with tourist attractions is vital for successful heritage management and marketing. This paper develops a scale to measure visitors’ level of engagement in tourist attractions. It also establishes a relationship between the drivers of engagement and level of engagement using Partial Least Square, whereby both formative and reflective scales are included. The structural model is tested with a sample of 625 visitors at Kelvingrove Museum in Glasgow, UK. The empirical validation of the conceptual model supports the research hypotheses. Whilst prior knowledge, recreational motivation and omnivore-univore cultural capital positively affect visitors’ level of engagement, there is no significant relationship between reflective motivation and level of engagement. These findings contribute to a better understanding of visitor engagement in tourist attractions. A series of managerial implications are also proposed.

Item type: Article
ID code: 46406
Keywords: scale development, heritage, visitor engagement, Recreation Leisure, Management. Industrial Management, Development, Strategy and Management, Tourism, Leisure and Hospitality Management
Subjects: Geography. Anthropology. Recreation > Recreation Leisure
Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited: 07 Jan 2014 10:10
Last modified: 22 Mar 2019 03:59
Related URLs:
URI: https://strathprints.strath.ac.uk/id/eprint/46406
Export data:
CORE (COnnecting REpositories)