Should we be rethinking customer satisfaction measurement
Wilson, Alan (2001) Should we be rethinking customer satisfaction measurement. In: 30th EMAC Annual Conference, 2001-05-16.
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This paper asks whether we should we be rethinking customer satisfaction measurement
Creators(s): |
Wilson, Alan ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 46088 |
Keywords: | customer satisfaction, customer experience management, measurement , Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 22 Nov 2013 12:17 |
Last modified: | 17 Dec 2020 03:38 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/46088 |
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