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Should we be rethinking customer satisfaction measurement

Wilson, Alan (2001) Should we be rethinking customer satisfaction measurement. In: 30th EMAC Annual Conference, 2001-05-16.

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Abstract

This paper asks whether we should we be rethinking customer satisfaction measurement

Item type:	Conference or Workshop Item (Paper)
ID code:	46088
Keywords:	customer satisfaction, customer experience management, measurement , Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	22 Nov 2013 12:17
Last modified:	16 Mar 2019 01:25
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/46088
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