Should we be rethinking customer satisfaction measurement

Wilson, Alan (2001) Should we be rethinking customer satisfaction measurement. In: 30th EMAC Annual Conference, 2001-05-16.

Abstract

This paper asks whether we should we be rethinking customer satisfaction measurement

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	46088
  Dates:	Date Event May 2001 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 12:17
  Last modified:	09 Apr 2024 05:53
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/46088