Should we be rethinking customer satisfaction measurement
Wilson, Alan (2001) Should we be rethinking customer satisfaction measurement. In: 30th EMAC Annual Conference, 2001-05-16.
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This paper asks whether we should we be rethinking customer satisfaction measurement
| Author(s): | Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876 | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 46088 |
| Keywords: | customer satisfaction, customer experience management, measurement , Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 22 Nov 2013 12:17 |
| Last modified: | 08 Jan 2020 19:52 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/46088 |
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