Should we be rethinking customer satisfaction measurement

Wilson, Alan (2001) Should we be rethinking customer satisfaction measurement. In: 30th EMAC Annual Conference, 2001-05-16.

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Abstract

This paper asks whether we should we be rethinking customer satisfaction measurement

Creators(s): Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;
Item type:Conference or Workshop Item(Paper)
ID code:46088
Keywords:customer satisfaction, customer experience management, measurement , Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:22 Nov 2013 12:17
Last modified:17 Dec 2020 03:38
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URI:https://strathprints.strath.ac.uk/id/eprint/46088
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