How peer pressure shapes consensus, leadership, and innovations in social groups

Estrada, E. and Vargas-Estrada, E. (2013) How peer pressure shapes consensus, leadership, and innovations in social groups. Scientific Reports, 3. 2905.

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Official URL: https://doi.org/10.1038/srep02905

Abstract

What is the effect of the combined direct and indirect social influences-peer pressure (PP)-on a social group's collective decisions? We present a model that captures PP as a function of the socio-cultural distance between individuals in a social group. Using this model and empirical data from 15 real-world social networks we found that the PP level determines how fast a social group reaches consensus. More importantly, the levels of PP determine the leaders who can achieve full control of their social groups. PP can overcome barriers imposed upon a consensus by the existence of tightly connected communities with local leaders or the existence of leaders with poor cohesiveness of opinions. A moderate level of PP is also necessary to explain the rate at which innovations diffuse through a variety of social groups.

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Estrada, E.

and Vargas-Estrada, E.;

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Item metadata

Item type:	Article
ID code:	46046
Dates:	Date Event 9 October 2013 Published
Keywords:	applied mathematics, complex networks, applied physics, Mathematics, Modelling and Simulation
Subjects:	Science > Mathematics
Department:	Faculty of Science > Mathematics and Statistics
Depositing user:	Pure Administrator
Date deposited:	21 Nov 2013 10:54
Last modified:	25 Jul 2021 02:00
Related URLs:	Scopus publication
URI:	https://strathprints.strath.ac.uk/id/eprint/46046

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