How peer pressure shapes consensus, leadership, and innovations in social groups
Estrada, E. and Vargas-Estrada, E. (2013) How peer pressure shapes consensus, leadership, and innovations in social groups. Scientific Reports, 3. 2905. (https://doi.org/10.1038/srep02905)
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Abstract
What is the effect of the combined direct and indirect social influences-peer pressure (PP)-on a social group's collective decisions? We present a model that captures PP as a function of the socio-cultural distance between individuals in a social group. Using this model and empirical data from 15 real-world social networks we found that the PP level determines how fast a social group reaches consensus. More importantly, the levels of PP determine the leaders who can achieve full control of their social groups. PP can overcome barriers imposed upon a consensus by the existence of tightly connected communities with local leaders or the existence of leaders with poor cohesiveness of opinions. A moderate level of PP is also necessary to explain the rate at which innovations diffuse through a variety of social groups.
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Item type: Article ID code: 46046 Dates: DateEvent9 October 2013PublishedSubjects: Science > Mathematics Department: Faculty of Science > Mathematics and Statistics Depositing user: Pure Administrator Date deposited: 21 Nov 2013 10:54 Last modified: 14 Aug 2024 00:59 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/46046