Entrepreneurial marketing

Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. Pearson, Essex, pp. 319-337. ISBN 9780273726104

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Abstract

This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.