Entrepreneurial marketing
Tools
Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. Pearson, Essex, pp. 319-337. ISBN 9780273726104
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This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.
ORCID iDs
Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729; Carter, Sara and Jones-Evans, Dylan-
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Item type: Book Section ID code: 45761 Dates: DateEvent17 May 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 08 Nov 2013 10:03 Last modified: 11 Nov 2024 14:53 URI: https://strathprints.strath.ac.uk/id/eprint/45761
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