The role of support in retail franchise relationships in China: A qualitative study

Chen, Xiaomin and Alexander, Nicholas and Doherty, Anne Marie (2009) The role of support in retail franchise relationships in China: A qualitative study. In: 9th Triennial AMS/ACRA Retailing Conference, 2009-01-01.

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Abstract

This paper provides a qualitative study of the role of support in retail franchise relationships in China: