Consumer response to international retailer market entry
Alexander, Nicholas and Doherty, Anne Marie and Carpenter, Jason and Moore, Marguerite (2008) Consumer response to international retailer market entry. In: 15th International Conference on Recent Advances in Retailing and Services Science, 2008-01-01 - 2008-01-01.
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This paper looks at the consumer response to international retailer market entry
ORCID iDs
Alexander, Nicholas, Doherty, Anne Marie
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Item type: Conference or Workshop Item(Paper) ID code: 45665 Dates: DateEvent2008PublishedKeywords: consumer response, market entry, international retailer, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Nov 2013 15:50 Last modified: 18 Jan 2023 13:12 URI: https://strathprints.strath.ac.uk/id/eprint/45665
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