Franchisor and franchisee relationships in the retail sector in China

Chen, Xiaomin and Alexander, Nicholas and Doherty, Anne Marie (2008) Franchisor and franchisee relationships in the retail sector in China. In: 15th International Conference on Recent Advances in Retailing and Services Science, 2008-01-01 - 2008-01-01.

Abstract

This paper looks at franchisor and franchisee relationships in the retail sector in China

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45663
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 15:45
  Last modified:	09 Apr 2024 05:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/45663