Franchisor and franchisee relationships in the retail sector in China

Chen, Xiaomin and Alexander, Nicholas and Doherty, Anne Marie (2008) Franchisor and franchisee relationships in the retail sector in China. In: 15th International Conference on Recent Advances in Retailing and Services Science, 2008-01-01 - 2008-01-01.

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Abstract

This paper looks at franchisor and franchisee relationships in the retail sector in China