Towards multicultural adaptiveness

Demangeot, Catherine (2013) Towards multicultural adaptiveness. In: Transformative Consumer Research conference 2013, 2013-05-24 - 2013-10-25. (Unpublished)

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Abstract

This presentation looks at multicultural adaptiveness

Creators(s): Demangeot, Catherine;
Item type:Conference or Workshop Item(Paper)
ID code:45641
Keywords:immigration, culture, ethnicity, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:05 Nov 2013 14:15
Last modified:19 Sep 2020 00:41
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URI:https://strathprints.strath.ac.uk/id/eprint/45641
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