Towards multicultural adaptiveness

Demangeot, Catherine (2013) Towards multicultural adaptiveness. In: Transformative Consumer Research conference 2013, 2013-05-24 - 2013-10-25. (Unpublished)

Abstract

This presentation looks at multicultural adaptiveness

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45641
  Dates:	Date Event May 2013 Published
  Keywords:	immigration, culture, ethnicity, Marketing. Distribution of products, Marketing, SDG 10 - Reduced Inequalities
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 14:15
  Last modified:	18 Jan 2023 13:12
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/45641