Towards multicultural adaptiveness
Demangeot, Catherine (2013) Towards multicultural adaptiveness. In: Transformative Consumer Research conference 2013, 2013-05-24 - 2013-10-25. (Unpublished)
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This presentation looks at multicultural adaptiveness
| Author(s): | Demangeot, Catherine | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 45641 |
| Keywords: | immigration, culture, ethnicity, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 05 Nov 2013 14:15 |
| Last modified: | 08 Jan 2020 19:50 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45641 |
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