Escalating customer experience to the strategic level
Wilson, Alan (2013) Escalating customer experience to the strategic level. In: Customer Experience Leadership form, 2013-09-25.
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This paper discusses escalating customer experience to the strategic level.
ORCID iDs
Wilson, Alan
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Item type: Conference or Workshop Item(Paper) ID code: 45631 Dates: DateEvent26 September 2013PublishedKeywords: customer experience management, strategic management, customer experience, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Nov 2013 10:18 Last modified: 18 Jan 2023 13:12 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45631
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