Escalating customer experience to the strategic level

Wilson, Alan (2013) Escalating customer experience to the strategic level. In: Customer Experience Leadership form, 2013-09-25.

Abstract

This paper discusses escalating customer experience to the strategic level.

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45631
  Dates:	Date Event 26 September 2013 Published
  Keywords:	customer experience management, strategic management, customer experience, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 10:18
  Last modified:	18 Jan 2023 13:12
  Related URLs:	Related item Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/45631