The use of mystery shopping in the measurement of service delivery
Wilson, Alan (1998) The use of mystery shopping in the measurement of service delivery. Services Industries Journal, 18 (3). pp. 148-163. ISSN 0264-2069
Full text not available in this repository.Request a copy from the Strathclyde authorOfficial URL: https://doi.org/10.1080/02642069800000037
Abstract
This paper aims to extend this literature by reporting on a programme of exploratory research which examines the role of mystery shopping in the measurement and management of the service delivery process across a number of service sectors
Creators(s): |
Wilson, Alan ![]() | Item type: | Article |
---|---|
ID code: | 45595 |
Keywords: | mystery shopping, service delivery, measurement of service, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 04 Nov 2013 14:28 |
Last modified: | 01 Jan 2021 10:47 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45595 |
Export data: |
CORE (COnnecting REpositories)