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Corporate identity : there is more to it than meets the eye

Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825

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Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

Item type: Article
ID code: 45594
Notes: Anbar Citation of Excellence
Keywords: corporate identity, OR, organizational identity, visual identity, marketing scholars, organizational behaviourists, Marketing. Distribution of products, Marketing, Organizational Behavior and Human Resource Management
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited: 04 Nov 2013 14:24
Last modified: 01 Nov 2018 01:13
URI: https://strathprints.strath.ac.uk/id/eprint/45594
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