Open Access: World leading research into plasma physics...

Strathprints makes available scholarly Open Access content by researchers in the Department of Physics, including those researching plasma physics.

Plasma physics explores the '4th' state of matter known as 'plasma'. Profound new insights are being made by Strathclyde researchers in their attempts to better understand plasma, its behaviour and applications. Areas of focus include plasma wave propagation, non-linear wave interactions in the ionosphere, magnetospheric cyclotron instabilities, the parametric instabilities in plasmas, and much more.

Based on the REF 2014 GPA Scores, Times Higher Education ranked Strathclyde as number one in the UK for physics research.

Explore Open Access plasma physics research and of the Department of Physics more generally. Or explore all of Strathclyde's Open Access research...

Strathprints

Corporate identity : there is more to it than meets the eye

Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825

Full text not available in this repository. Request a copy from the Strathclyde author

Official URL: http://www.jstor.org/stable/40397412

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

Item type:	Article
ID code:	45594
Notes:	Anbar Citation of Excellence
Keywords:	corporate identity, OR, organizational identity, visual identity, marketing scholars, organizational behaviourists, Marketing. Distribution of products, Marketing, Organizational Behavior and Human Resource Management
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	04 Nov 2013 14:24
Last modified:	12 Sep 2018 22:07
URI:	https://strathprints.strath.ac.uk/id/eprint/45594
Export data:

CORE (COnnecting REpositories)