Corporate identity : there is more to it than meets the eye
Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825 (http://www.jstor.org/stable/40397412)
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This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
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Item type: Article ID code: 45594 Dates: DateEvent1998PublishedNotes: Anbar Citation of Excellence Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 14:24 Last modified: 08 Apr 2024 20:54 URI: https://strathprints.strath.ac.uk/id/eprint/45594
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