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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Corporate identity : there is more to it than meets the eye

Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825

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Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

Item type: Article
ID code: 45594
Notes: Anbar Citation of Excellence
Keywords: corporate identity, OR, organizational identity, visual identity, marketing scholars, organizational behaviourists, Marketing. Distribution of products, Marketing, Organizational Behavior and Human Resource Management
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited: 04 Nov 2013 14:24
Last modified: 03 Aug 2017 00:08
URI: https://strathprints.strath.ac.uk/id/eprint/45594
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