Corporate identity : there is more to it than meets the eye

Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825 (http://www.jstor.org/stable/40397412)

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

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• Item metadata

  Item type:	Article
  ID code:	45594
  Dates:	Date Event 1998 Published
  Notes:	Anbar Citation of Excellence
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 14:24
  Last modified:	08 Apr 2024 20:54
  URI:	https://strathprints.strath.ac.uk/id/eprint/45594