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Corporate identity : there is more to it than meets the eye

Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825

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Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.