Corporate identity : there is more to it than meets the eye
Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825
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Abstract
This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
Creators(s): |
Balmer, John and Wilson, Alan ![]() | Item type: | Article |
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ID code: | 45594 |
Notes: | Anbar Citation of Excellence |
Keywords: | corporate identity, OR, organizational identity, visual identity, marketing scholars, organizational behaviourists, Marketing. Distribution of products, Marketing, Organizational Behavior and Human Resource Management |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 04 Nov 2013 14:24 |
Last modified: | 29 Oct 2020 03:58 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45594 |
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