Corporate identity : there is more to it than meets the eye
Balmer, John and Wilson, Alan (1998) Corporate identity : there is more to it than meets the eye. International Studies of Management and Organization, 28 (3). pp. 12-31. ISSN 0020-8825
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Abstract
This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
| Author(s): | Balmer, John and Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876 | Item type: | Article |
|---|---|
| ID code: | 45594 |
| Notes: | Anbar Citation of Excellence |
| Keywords: | corporate identity, OR, organizational identity, visual identity, marketing scholars, organizational behaviourists, Marketing. Distribution of products, Marketing, Organizational Behavior and Human Resource Management |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 04 Nov 2013 14:24 |
| Last modified: | 30 Jan 2020 04:04 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45594 |
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