The use of mystery shopping in the measurement of service delivery
Wilson, Alan; Gabbott, Mark and Hogg, Gillian, eds. (1998) The use of mystery shopping in the measurement of service delivery. In: Service Industries Marketing. Frank Cass, London. ISBN 9780714644394
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This chapter looks at the use of mystery shopping in the measurement of service delivery
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Item type: Book Section ID code: 45586 Dates: DateEvent1 August 1998PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 12:48 Last modified: 04 Aug 2024 00:57 URI: https://strathprints.strath.ac.uk/id/eprint/45586
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