Marketing Financial Services volumes 1 and 2

Wilson, Alan (1999) Marketing Financial Services volumes 1 and 2. The Chartered Institute of Bankers in Scotland, Edinburgh.

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Abstract

These volumes look at the marketing of financial services

Author(s):Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876
Item type:Book
ID code:45584
Keywords:marketing, financial services, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:04 Nov 2013 12:28
Last modified:08 Jan 2020 18:20
URI:https://strathprints.strath.ac.uk/id/eprint/45584
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