International market entry : management competencies and environmental influences

Alexander, Nicholas and Doherty, Anne Marie (2004) International market entry : management competencies and environmental influences. European Retail Digest, 42 (Summer). pp. 14-19. ISSN 1352-9633

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Abstract

Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.