International market entry : management competencies and environmental influences

Alexander, Nicholas and Doherty, Anne Marie (2004) International market entry : management competencies and environmental influences. European Retail Digest, 42 (Summer). pp. 14-19. ISSN 1352-9633

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Abstract

Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.

Author(s):Alexander, Nicholas and Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X
Item type:Article
ID code:45232
Keywords:international market entry, environmental influences, management competencies, market entry, retail industry, international business enterprises, franchises, consolidation, merger or corporations, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:17 Oct 2013 14:22
Last modified:08 Jan 2020 21:00
URI:https://strathprints.strath.ac.uk/id/eprint/45232
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