International market entry : management competencies and environmental influences
Alexander, Nicholas and Doherty, Anne Marie (2004) International market entry : management competencies and environmental influences. European Retail Digest, 42 (Summer). pp. 14-19. ISSN 1352-9633
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Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.
| Creators(s): |
Alexander, Nicholas and Doherty, Anne Marie  ORCID: https://orcid.org/0000-0002-5480-814X;
| Item type: | Article |
|---|---|
| ID code: | 45232 |
| Keywords: | international market entry, environmental influences, management competencies, market entry, retail industry, international business enterprises, franchises, consolidation, merger or corporations, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 17 Oct 2013 14:22 |
| Last modified: | 07 Jan 2021 01:53 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45232 |
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