Retail franchising : current themes and an agenda for future research

Doherty, Anne Marie and Quinn, Barry (2002) Retail franchising : current themes and an agenda for future research. International Journal of Retail and Distribution Management, 30 (5). pp. 224-227. ISSN 0959-0552

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Abstract

The purpose of this special issue is to develop a richer understanding of retail franchising. The aim is to provide a collection of articles on contemporary research in the field of retail franchising which draws together the current strands of academic inquiry and provides an indication of future needs and directions