Retail franchising : current themes and an agenda for future research
Doherty, Anne Marie and Quinn, Barry (2002) Retail franchising : current themes and an agenda for future research. International Journal of Retail and Distribution Management, 30 (5). pp. 224-227. ISSN 0959-0552
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The purpose of this special issue is to develop a richer understanding of retail franchising. The aim is to provide a collection of articles on contemporary research in the field of retail franchising which draws together the current strands of academic inquiry and provides an indication of future needs and directions
Creators(s): |
Doherty, Anne Marie ![]() | Item type: | Article |
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ID code: | 45231 |
Keywords: | retail franchising, current themes, agenda, future research, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 17 Oct 2013 14:10 |
Last modified: | 29 Oct 2020 03:58 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45231 |
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