An analysis of the Hastings review: "The effects of food promotion on children"

Crawford, I. and Paliwoda, S.J. (2003) An analysis of the Hastings review: "The effects of food promotion on children". Food Advertising Unit, Advertising Association, London, UK.

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Abstract

Following the publication by the Food Standards Agency of the "Review of Research on the Effects of Food Promotion to Children" by Strathclyde University, the Food Advertising Unit (FAU) commissioned two independent academics, Professor Stan Paliwoda, Professor of International Marketing, University of Birmingham and Ian Crawford, Senior Lecturer in Food Marketing, Cranfield University, to evaluate the report with a view to advising it and the industry it represents how it might best respond.