The best form of medicine? Using humour to enhance design creativity
Wodehouse, Andrew and Maclachlan, Ross and Gray, Jonathan (2014) The best form of medicine? Using humour to enhance design creativity. International Journal of Design Creativity and Innovation, 2 (3). pp. 125-141. (https://doi.org/10.1080/21650349.2013.815597)
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Abstract
As well as playing an important role in social bonds and group dynamics, humour has a long association with creativity and creative thinking. This study attempts to utilise this relationship in the context of design by enhancing brainstorming with the use of humour. The theories of Incongruity, Superiority and Relief are central in the creation of humour. This research hypothesises that these can be applied to enhance creative performance in brainstorming by (1) inducing a humorous atmosphere through stimuli, and (2) applying jocular structure to the brainstorming process itself. A study of three brainstorming methods (classical, silent structured and video-enhanced) was undertaken, the results analysed using the Torrance Test of Creative Thinking, and possible influences of humour on levels of creativity evaluated. The results in this indicated that using a humorous stimulus did not have a positive effect, although there remains a strong case in the literature for further investigation. Structuring the brainstorming session did increase fluency and originality, and a number of insights for creative team formation and working are outlined.
ORCID iDs
Wodehouse, Andrew ORCID: https://orcid.org/0000-0001-9605-3497, Maclachlan, Ross ORCID: https://orcid.org/0000-0002-5581-9529 and Gray, Jonathan;-
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Item type: Article ID code: 44723 Dates: DateEvent2014Published17 July 2013Published Online12 June 2013AcceptedNotes: This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Design Creativity and Innovation on 17/07/2013, available online: http://wwww.tandfonline.com/10.1080/21650349.2013.815597 Subjects: Technology > Engineering (General). Civil engineering (General) > Engineering design Department: Faculty of Engineering > Design, Manufacture and Engineering Management Depositing user: Pure Administrator Date deposited: 04 Sep 2013 14:08 Last modified: 19 Nov 2024 01:04 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/44723