Living the brand in socio-ecological banks

Wilson, Alan and Evanschitzky, Heiner and Brodbeck, Heinz (2012) Living the brand in socio-ecological banks. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.

Abstract

This paper discusses living the brand in socio-ecological banks.

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	44324
  Dates:	Date Event June 2012 Published
  Keywords:	branding, brands, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Jul 2013 15:36
  Last modified:	18 Jan 2023 13:10
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/44324