Living the brand in socio-ecological banks
Wilson, Alan and Evanschitzky, Heiner and Brodbeck, Heinz (2012) Living the brand in socio-ecological banks. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.
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This paper discusses living the brand in socio-ecological banks.
| Author(s): | Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876, Evanschitzky, Heiner and Brodbeck, Heinz | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 44324 |
| Keywords: | branding, brands, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 08 Jul 2013 15:36 |
| Last modified: | 08 Jan 2020 19:46 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/44324 |
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