Living the brand in socio-ecological banks
Wilson, Alan and Evanschitzky, Heiner and Brodbeck, Heinz (2012) Living the brand in socio-ecological banks. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.
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This paper discusses living the brand in socio-ecological banks.
Creators(s): |
Wilson, Alan ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 44324 |
Keywords: | branding, brands, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 08 Jul 2013 15:36 |
Last modified: | 17 Dec 2020 03:37 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/44324 |
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