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Strategic thinking with computers

Eden, Colin (1990) Strategic thinking with computers. Long Range Planning, 23 (6). pp. 35-43. ISSN 0024-6301

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Abstract

The author describes the development of a system of cognitive mapping as a strategic management tool. Strategic Options Development and Analysis (SODA) has been used extensively by project teams working on strategic issues. A typical programme is described and the procedure is based on attention to the ownership of data as the basic material, and on the design of strategy workshops using the owned data. This appendix describes the use of the system in practice and the benefits and drawback perceived in running the strategy workshop.