Technical-commerical interface - a baseline for successful new product development
Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim; (2012) Technical-commerical interface - a baseline for successful new product development. In: Proceedings of DESIGN 2012, the 12th International Design Conference. UNSPECIFIED.
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The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author
Creators(s): | Fain, Nusa, Kovacevic, Ahmed and Fairbairn, Jim; | Item type: | Book Section |
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ID code: | 43564 |
Keywords: | technical-commerical interface, baseline , new product development, r&d , integration, Marketing. Distribution of products, Mechanical engineering and machinery |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Technology > Mechanical engineering and machinery |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 23 Apr 2013 14:22 |
Last modified: | 01 Jan 2021 02:50 |
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URI: | https://strathprints.strath.ac.uk/id/eprint/43564 |
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