Technical-commerical interface - a baseline for successful new product development

Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim; (2012) Technical-commerical interface - a baseline for successful new product development. In: Proceedings of DESIGN 2012, the 12th International Design Conference. UNSPECIFIED.

Abstract

The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author

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• Item metadata

  Item type:	Book Section
  ID code:	43564
  Dates:	Date Event 2012 Published
  Keywords:	technical-commerical interface, baseline , new product development, r&d , integration, Marketing. Distribution of products, Mechanical engineering and machinery
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Technology > Mechanical engineering and machinery
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 Apr 2013 14:22
  Last modified:	18 Jan 2023 12:21
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/43564