Technical-commerical interface - a baseline for successful new product development

Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim; (2012) Technical-commerical interface - a baseline for successful new product development. In: Proceedings of DESIGN 2012, the 12th International Design Conference. UNSPECIFIED.

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Abstract

The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author

Creators(s): Fain, Nusa, Kovacevic, Ahmed and Fairbairn, Jim;
Item type:Book Section
ID code:43564
Keywords:technical-commerical interface, baseline , new product development, r&d , integration, Marketing. Distribution of products, Mechanical engineering and machinery
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Technology > Mechanical engineering and machinery
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:23 Apr 2013 14:22
Last modified:01 Jan 2021 02:50
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URI:https://strathprints.strath.ac.uk/id/eprint/43564
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