Technical-commerical interface - a baseline for successful new product development

Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim (2012) Technical-commerical interface - a baseline for successful new product development. In: Proceedings of DESIGN 2012, the 12th International Design Conference. UNSPECIFIED.

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Abstract

The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author