Technical-commerical interface - a baseline for successful new product development
Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim; (2012) Technical-commerical interface - a baseline for successful new product development. In: Proceedings of DESIGN 2012, the 12th International Design Conference. UNSPECIFIED.
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The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author
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Item type: Book Section ID code: 43564 Dates: DateEvent2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products
Technology > Mechanical engineering and machineryDepartment: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 23 Apr 2013 14:22 Last modified: 08 Apr 2024 13:03 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/43564
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