Socializing through cultural consumption

Taheri, Babak and Jafari, Aliakbar (2011) Socializing through cultural consumption. Advances in Consumer Research, 39 (1). pp. 459-460. ISSN 0098-9258

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Abstract

This study demonstrates that cultural consumers derive high levels of satisfaction from socializing in the museum and extends the social context to the world beyond the museum walls. It also emphasizes the societal dimension of museums as socio-cultural institutions that foster social bonds among different members of contemporary society.