Labour of love : reforging community ownership and identity

Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06.

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	40763
  Dates:	Date Event 4 October 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Aug 2012 14:56
  Last modified:	09 Apr 2024 05:42
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/40763