Labour of love : reforging community ownership and identity

Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06.

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Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

ORCID iDs

Alexander, Matthew ORCID logoORCID: https://orcid.org/0000-0003-3770-8056 and Hamilton, Kathy ORCID logoORCID: https://orcid.org/0000-0002-5342-6166;