Labour of love : reforging community ownership and identity

Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06.

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

ORCID iDs

Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056

Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	40763
  Dates:	Date Event 4 October 2012 Published
  Keywords:	film festival, community ownership, identity, labour of love, reforging, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Aug 2012 14:56
  Last modified:	18 Jan 2023 13:08
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/40763