Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Editorial: paradigmatic and geographic diversity in marketing theory and practice

Tadajewski, Mark and Hewer, Paul (2012) Editorial: paradigmatic and geographic diversity in marketing theory and practice. Journal of Marketing Management, 28 (1&2). pp. 1-7. ISSN 0267-257X (In Press)

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

In this issue we are fortunate to present a variety of studies that reflect some of the most interesting and innovative writing today. Our first contribution comes from a seminal thinker on marketing theory and consumer practice. Sidney Levy has been at the intellectual forefront of marketing and consumer research since the mid- 1940s, rising to prominence courtesy of a series of major publications in influential outlets that continue all the way to the present day (e.g. Levy & Kellstadt, in press). Levy is viewed by many within consumer research as one of the founding fathers of qualitative, consumer culture studies (Arnould & Thompson, 2005). Cementing this status, his name is now attached to an award that aims to promote advances in interpretive and consumer culture research (see: http://www.levyaward.org/).