Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2004) Risk measurement and management during new product development : an exploratory study. In: International Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain, 2004-12-08 - 2005-12-10.

Abstract

This presentation looks at an exploratory study of risk measurement and management during new product development

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	34561
  Dates:	Date Event 2004 Published
  Keywords:	risk measurement, management, new product development, united kingdom, UK manufacturing, npd, innovation, portfolio management, risk management, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	21 Nov 2011 15:15
  Last modified:	18 Jan 2023 13:06
  URI:	https://strathprints.strath.ac.uk/id/eprint/34561