Auswahlentscheidungen objektiv treffen

Lemke, Fred and Goffin, Keith (2005) Auswahlentscheidungen objektiv treffen. Wissensmanagement – Das Magazin für Führungskräfte (7). pp. 10-12.

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Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.

Author(s):Lemke, Fred and Goffin, Keith
Item type:Article
ID code:34513
Keywords:innovations, portfolio management, supplier management, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:09 Nov 2011 15:49
Last modified:16 Dec 2019 13:49
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URI:https://strathprints.strath.ac.uk/id/eprint/34513
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