Auswahlentscheidungen objektiv treffen

Lemke, Fred and Goffin, Keith (2005) Auswahlentscheidungen objektiv treffen. Wissensmanagement – Das Magazin für Führungskräfte (7). pp. 10-12.

Abstract

More and more companies need to market success through developing innovations, and from bringing product and service ideas to the fore. There is a typical problem of resourcefulness. Companies often have no effective selection mechanism at hand to identify the best ideas. The selection is therefore influenced by subjective perception. This article focuses on the use of innovation portfolio management.

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• Item metadata

  Item type:	Article
  ID code:	34513
  Dates:	Date Event 2005 Published
  Keywords:	innovations, portfolio management, supplier management, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	09 Nov 2011 15:49
  Last modified:	31 Aug 2022 11:13
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/34513