Mamma mia! : an exploration of spectacular consumption
Wagner, Beverly A and Hamilton, Kathy (2011) Mamma mia! : an exploration of spectacular consumption. Journal of Customer Behaviour, Winter.
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This article is an exploration of spectacular consumption
| Creators(s): |
Wagner, Beverly A  ORCID: https://orcid.org/0000-0001-8025-6580 and Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166;
| Item type: | Article |
|---|---|
| ID code: | 34000 |
| Keywords: | mamma mia, exploration, spetacular, consumption, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 09 Nov 2011 14:16 |
| Last modified: | 17 Feb 2021 02:05 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/34000 |
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