Mamma mia! : an exploration of spectacular consumption

Wagner, Beverly A and Hamilton, Kathy (2011) Mamma mia! : an exploration of spectacular consumption. Journal of Customer Behaviour, Winter.

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Abstract

This article is an exploration of spectacular consumption

Author(s):	Wagner, Beverly A ORCID: https://orcid.org/0000-0001-8025-6580 and Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166
Item type:	Article
ID code:	34000
Keywords:	mamma mia, exploration, spetacular, consumption, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	09 Nov 2011 14:16
Last modified:	20 Nov 2019 08:51
URI:	https://strathprints.strath.ac.uk/id/eprint/34000
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