Mamma mia! : an exploration of spectacular consumption

Wagner, Beverly A and Hamilton, Kathy (2011) Mamma mia! : an exploration of spectacular consumption. Journal of Customer Behaviour, Winter.

Abstract

This article is an exploration of spectacular consumption

ORCID iDs

Wagner, Beverly A ORCID: https://orcid.org/0000-0001-8025-6580

Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166

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• Item metadata

  Item type:	Article
  ID code:	34000
  Dates:	Date Event 2011 Published
  Keywords:	mamma mia, exploration, spetacular, consumption, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	09 Nov 2011 14:16
  Last modified:	18 Jan 2023 09:14
  URI:	https://strathprints.strath.ac.uk/id/eprint/34000