Exploring co-creation networks : creating balanced centricity within a public transport service

Jaakkola, Elina and Alexander, Matthew (2011) Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services, 2011-06-14 - 2011-06-17.

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Abstract

This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport service

ORCID iDs

Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	33794
  Dates:	Date Event 15 June 2011 Published
  Keywords:	co-creation networks, balanced centricity, public transport service, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Nov 2011 16:35
  Last modified:	15 Dec 2021 01:55
  URI:	https://strathprints.strath.ac.uk/id/eprint/33794