Exploring co-creation networks : creating balanced centricity within a public transport service

Jaakkola, Elina and Alexander, Matthew (2011) Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services, 2011-06-14 - 2011-06-17.

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    Abstract

    This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport service

    Author(s):Jaakkola, Elina and Alexander, Matthew ORCID logoORCID: https://orcid.org/0000-0003-3770-8056
    Item type:Conference or Workshop Item(Paper)
    ID code:33794
    Keywords:co-creation networks, balanced centricity, public transport service, Marketing. Distribution of products
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:08 Nov 2011 16:35
    Last modified:08 Jan 2020 19:31
    URI:https://strathprints.strath.ac.uk/id/eprint/33794
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