Exploring co-creation networks : creating balanced centricity within a public transport service
Jaakkola, Elina and Alexander, Matthew (2011) Exploring co-creation networks : creating balanced centricity within a public transport service. In: Naples Forum on Services, 2011-06-14 - 2011-06-17.
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Abstract
This presentation looks at exploring co-creation networks and creating balanced centricity within a public transport service
Creators(s): |
Jaakkola, Elina and Alexander, Matthew ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 33794 |
Keywords: | co-creation networks, balanced centricity, public transport service, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 08 Nov 2011 16:35 |
Last modified: | 01 Jan 2021 03:14 |
URI: | https://strathprints.strath.ac.uk/id/eprint/33794 |
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