Geographical co-location, social networks and inter-firm marketing co-operation : the case of the salmon industry
Felzensztein, C. and Gimmon, E. and Carter, S.L. (2010) Geographical co-location, social networks and inter-firm marketing co-operation : the case of the salmon industry. Long Range Planning, 43 (5-6). 675–690. ISSN 0024-6301 (https://doi.org/10.1016/j.lrp.2010.02.006)
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This study looks at the factors that influence the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. Analyses indicate that informal social networks help explain the observed relationship between geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. A theoretical model is proposed for further research in the field that, until recently, has been traditionally analysed only by economists. Practical implications are suggested for practitioners and policymakers
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Item type: Article ID code: 27639 Dates: DateEventOctober 2010PublishedSubjects: Social Sciences > Commerce Department: Strathclyde Business School > Hunter Centre For Entrepreneurship Depositing user: Miss Carol Ann Balloch Date deposited: 07 Oct 2010 08:56 Last modified: 27 Mar 2024 19:32 URI: https://strathprints.strath.ac.uk/id/eprint/27639