Developing entrepreneurial knowledge and capability via virtual entrepreneurship education : the importance of design and screen display in meeting the needs and wants of customers

Cooper, B. (2009) Developing entrepreneurial knowledge and capability via virtual entrepreneurship education : the importance of design and screen display in meeting the needs and wants of customers. In: SMU Edge Conference 'Bridging the Gap: Entrepreneurship in Theory and Practice, 2005-07-01.

Abstract

This paper discusses the importance of design and screen display in meeting the needs and wants of customers.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	27596
  Dates:	Date Event 2009 Published
  Keywords:	customer care, virtual entrepreneurship , entrepreneurship , entrepreneurial knowledge , Commerce
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Hunter Centre For Entrepreneurship
  Depositing user:	Miss Carol Ann Balloch
  Date deposited:	26 Jan 2012 09:19
  Last modified:	02 Jul 2021 00:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/27596

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  • Developing entrepreneurial knowledge and capability via virtual entrepreneurship education : the importance of design and screen display in meeting the needs and wants of customers. (deposited 26 Jan 2012 09:19) [Currently Displayed]