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Developing entrepreneurial knowledge and capability via virtual entrepreneurship education : the importance of design and screen display in meeting the needs and wants of customers

Cooper, B. (2009) Developing entrepreneurial knowledge and capability via virtual entrepreneurship education : the importance of design and screen display in meeting the needs and wants of customers. In: SMU Edge Conference 'Bridging the Gap: Entrepreneurship in Theory and Practice, 2005-07-01.

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Abstract

This paper discusses the importance of design and screen display in meeting the needs and wants of customers.

Item type: Conference or Workshop Item (Paper)
ID code: 27596
Keywords: customer care, virtual entrepreneurship , entrepreneurship , entrepreneurial knowledge , Commerce
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Hunter Centre For Entrepreneurship
Depositing user: Miss Carol Ann Balloch
Date deposited: 26 Jan 2012 09:19
Last modified: 04 Apr 2019 09:06
URI: https://strathprints.strath.ac.uk/id/eprint/27596
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