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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election

Norris, P. and Curtice, J.K. (2008) Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election. Journal of Information Technology and Politics, 4 (4). pp. 3-13. ISSN 1933-1681

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Abstract

To date the Internet has apparently had limited impact on changing 'politics as usual' in election campaigns. Parties often fail to make imaginative use of the medium, while relatively few people use it to acquire information about an election. However, while it may be the case that only political activists use the Internet to acquire information about an election, these activists may then disseminate that information more widely because they are particularly likely to discuss the election with their fellow citizens. We find evidence that such a two-step flow of information may well have occurred during the 2005 British election.