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Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election

Norris, P. and Curtice, J.K. (2008) Getting the Message Out: A Two-Step Model of the Role of the Internet in Campaign Communication Flows During the 2005 British General Election. Journal of Information Technology and Politics, 4 (4). pp. 3-13. ISSN 1933-1681

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Abstract

To date the Internet has apparently had limited impact on changing 'politics as usual' in election campaigns. Parties often fail to make imaginative use of the medium, while relatively few people use it to acquire information about an election. However, while it may be the case that only political activists use the Internet to acquire information about an election, these activists may then disseminate that information more widely because they are particularly likely to discuss the election with their fellow citizens. We find evidence that such a two-step flow of information may well have occurred during the 2005 British election.

Item type: Article
ID code: 26629
Keywords: internet, election campaigns, two-step information flows, Political science (General), Computer Science(all), Sociology and Political Science, Social Sciences(all), Public Administration
Subjects: Political Science > Political science (General)
Department: Faculty of Humanities and Social Sciences (HaSS) > School of Government and Public Policy > Politics
Depositing user: Catriona Mccallum
Date deposited: 09 Aug 2010 10:54
Last modified: 22 Sep 2017 02:19
URI: https://strathprints.strath.ac.uk/id/eprint/26629
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