The role and impact of business networks on marketing in the creative industries: evidence from case study research

Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01.

Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.

ORCID iDs

Wilson, J. ORCID: https://orcid.org/0000-0002-4932-0473

Shaw, E. ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	26183
  Dates:	Date Event 2010 Published
  Keywords:	business networks, marketing, creative industries, Social Sciences (General)
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	20 Sep 2010 15:07
  Last modified:	18 Jan 2023 13:04
  URI:	https://strathprints.strath.ac.uk/id/eprint/26183