The role and impact of business networks on marketing in the creative industries: evidence from case study research

Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01.

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Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.

ORCID iDs

Wilson, J. ORCID logoORCID: https://orcid.org/0000-0002-4932-0473, Grant, I. and Shaw, E. ORCID logoORCID: https://orcid.org/0000-0002-6614-6729;