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EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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The role and impact of business networks on marketing in the creative industries: evidence from case study research

Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01.

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Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.

Item type:	Conference or Workshop Item (Paper)
ID code:	26183
Keywords:	business networks, marketing, creative industries, Social Sciences (General)
Subjects:	Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	20 Sep 2010 15:07
Last modified:	20 Aug 2017 00:18
URI:	https://strathprints.strath.ac.uk/id/eprint/26183
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