The role and impact of business networks on marketing in the creative industries: evidence from case study research
Wilson, J. and Grant, I. and Shaw, E. (2010) The role and impact of business networks on marketing in the creative industries: evidence from case study research. In: Industrial Marketing and Purchasing, 2010-09-01.
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This paper examines the role and impact of business networks on marketing in the creative industries.
| Creators(s): |
Wilson, J.  ORCID: https://orcid.org/0000-0002-4932-0473, Grant, I. and Shaw, E. ORCID: https://orcid.org/0000-0002-6614-6729;
| Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 26183 |
| Keywords: | business networks, marketing, creative industries, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Mrs Jan Whiteford |
| Date deposited: | 20 Sep 2010 15:07 |
| Last modified: | 18 Nov 2020 04:15 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/26183 |
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