Globalization tug-of-war: consumption as a site of conflict
Jafari, Aliakbar and Goulding, Christina (2010) Globalization tug-of-war: consumption as a site of conflict. Advances in Consumer Research, 38 (1). ISSN 0098-9258
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This study addresses the local-global institutional tensions and consumers' interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models are proposed as useful analytical tools to study consumers' multiple interactions with globalization dynamics in contemporary societies.
ORCID iDs
Jafari, Aliakbar
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Item type: Article ID code: 25856 Dates: DateEvent2010PublishedKeywords: local-global institutions, consumers, interaction, Iran, globalization, contemporary societies, Marketing. Distribution of products, Sociology, Economics and Econometrics, Applied Psychology, Marketing, SDG 16 - Peace, Justice and Strong Institutions Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > SociologyDepartment: Strathclyde Business School > Marketing Depositing user: Dr Aliakbar Jafari Date deposited: 13 Jul 2010 08:44 Last modified: 18 Jan 2023 09:05 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/25856
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