Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

Evanschitzky, H. and Backhaus, C. and Michailis, M. and Schneider, G. (2009) Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

Abstract

This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15747
  Dates:	Date Event 2009 Published
  Notes:	see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf
  Subjects:	Social Sciences > Finance Social Sciences > Social Sciences (General) Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Industries. Land use. Labor > Risk Management Social Sciences > Public Finance
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	12 Feb 2010 14:35
  Last modified:	11 Nov 2024 16:23
  URI:	https://strathprints.strath.ac.uk/id/eprint/15747