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Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

Evanschitzky, H. and Backhaus, C. and Michailis, M. and Schneider, G. (2009) Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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Abstract

This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

Item type: Conference or Workshop Item (Paper)
ID code: 15747
Notes: see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf
Keywords: sales, salesperson competence, country competence, trust, international service settings, Finance, Social Sciences (General), Management. Industrial Management, Risk Management, Public Finance
Subjects: Social Sciences > Finance
Social Sciences > Social Sciences (General)
Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Industries. Land use. Labor > Risk Management
Social Sciences > Public Finance
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited: 12 Feb 2010 14:35
Last modified: 04 Apr 2019 09:06
URI: https://strathprints.strath.ac.uk/id/eprint/15747
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