Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings
Evanschitzky, H. and Backhaus, C. and Michailis, M. and Schneider, G. (2009) Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)
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This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
| Author(s): | Evanschitzky, H., Backhaus, C., Michailis, M. and Schneider, G. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 15747 |
| Notes: | see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf |
| Keywords: | sales, salesperson competence, country competence, trust, international service settings, Finance, Social Sciences (General), Management. Industrial Management, Risk Management, Public Finance |
| Subjects: | Social Sciences > Finance Social Sciences > Social Sciences (General) Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Industries. Land use. Labor > Risk Management Social Sciences > Public Finance |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Mrs Jan Whiteford |
| Date deposited: | 12 Feb 2010 14:35 |
| Last modified: | 04 Oct 2019 03:43 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/15747 |
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