Service-dominant logic, loyalty and performance
Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19. (Unpublished)
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This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.
Creators(s): |
Alexander, Matthew ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 15744 |
Keywords: | service-dominant logic, loyalty, performance, Marketing. Distribution of products, Social Sciences (General) |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Mrs Jan Whiteford |
Date deposited: | 03 Mar 2010 18:58 |
Last modified: | 11 Nov 2020 05:21 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/15744 |
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