Service-dominant logic, loyalty and performance

Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19. (Unpublished)

Abstract

This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.

ORCID iDs

Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15744
  Dates:	Date Event June 2009 Published
  Keywords:	service-dominant logic, loyalty, performance, Marketing. Distribution of products, Social Sciences (General)
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	03 Mar 2010 18:58
  Last modified:	18 Jan 2023 13:00
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/15744