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Service-dominant logic, loyalty and performance

Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19. (Unpublished)

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Abstract

This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.