Service-dominant logic, loyalty and performance
Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19. (Unpublished)
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This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.
| Author(s): | Alexander, Matthew  ORCID: https://orcid.org/0000-0003-3770-8056 | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 15744 |
| Keywords: | service-dominant logic, loyalty, performance, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Mrs Jan Whiteford |
| Date deposited: | 03 Mar 2010 18:58 |
| Last modified: | 13 Nov 2019 01:13 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/15744 |
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