Firm-based strategies for protecting innovations

McGaughey, S.L. and MacDonald, S.; Jolly, Adam, ed. (2010) Firm-based strategies for protecting innovations. In: The innovation handbook. Kogan Page, London. ISBN 9780749456870

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Abstract

The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations

Creators(s): McGaughey, S.L. and MacDonald, S.; Jolly, Adam
Item type:Book Section
ID code:15259
Keywords:innovation, firm-based strategy, ideas management, intellectual property, finance, marketing, management, business model, Management. Industrial Management, Marketing. Distribution of products
Subjects:Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Strategy and Organisation
Depositing user: Ms Hilde Ann Quigley
Date deposited:11 Feb 2010 17:23
Last modified:01 Jan 2021 02:46
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URI:https://strathprints.strath.ac.uk/id/eprint/15259
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