Firm-based strategies for protecting innovations

McGaughey, S.L. and MacDonald, S.; Jolly, Adam, ed. (2010) Firm-based strategies for protecting innovations. In: The innovation handbook. Kogan Page, London. ISBN 9780749456870

Abstract

The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations

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• Item metadata

  Item type:	Book Section
  ID code:	15259
  Dates:	Date Event 3 May 2010 Published
  Keywords:	innovation, firm-based strategy, ideas management, intellectual property, finance, marketing, management, business model, Management. Industrial Management, Marketing. Distribution of products, SDG 9 - Industry, Innovation, and Infrastructure
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Ms Hilde Ann Quigley
  Date deposited:	11 Feb 2010 17:23
  Last modified:	18 Jan 2023 12:12
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/15259