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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

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Number of items: 6.

El-Jurdi, Hounaida and Batat, Wided and Jafari, Aliakbar (2016) Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing. pp. 1-53. ISSN 0276-1467 (In Press)

Jafari, Aliakbar (2015) Book reviews : Religions as Brands : New Perspectives on the Marketization of Religion and Spirituality. [Review]

Tadajewski, Mark and Hamilton, Kathy (2014) Waste, art, and social change : transformative consumer research outside of the academy? Journal of Macromarketing, 34 (1). pp. 80-86. ISSN 0276-1467

Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]

Tadajewski, Mark and Saren, Michael (2009) Rethinking the Emergence of Relationship Marketing. Journal of Macromarketing, 29 (2). pp. 193-206.

Grougiou, Vassiliki and Wilson, Alan (2005) The role of employee's age in senior customers' evaluation of the service encounter : a phenomenological study. Journal of Macromarketing, 25 (2). p. 269. ISSN 0276-1467

This list was generated on Mon Mar 27 03:57:53 2017 BST.