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El-Jurdi, Hounaida and Batat, Wided and Jafari, Aliakbar (2017) Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37 (1). 7–24. ISSN 0276-1467
Jafari, Aliakbar (2015) Book reviews : Religions as Brands : New Perspectives on the Marketization of Religion and Spirituality. [Review]
Tadajewski, Mark and Hamilton, Kathy (2014) Waste, art, and social change : transformative consumer research outside of the academy? Journal of Macromarketing, 34 (1). pp. 80-86. ISSN 0276-1467
Jafari, Aliakbar (2013) Book Review: 'Marketing without advertising: brand preference and consumer choice in Cuba' by Emilio Morales and Joseph L. Scarpaci. [Review]
Tadajewski, Mark and Saren, Michael (2009) Rethinking the Emergence of Relationship Marketing. Journal of Macromarketing, 29 (2). pp. 193-206.
Grougiou, Vassiliki and Wilson, Alan (2005) The role of employee's age in senior customers' evaluation of the service encounter : a phenomenological study. Journal of Macromarketing, 25 (2). p. 269. ISSN 0276-1467