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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

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Number of items: 2.

Petrovici, D. and Paliwoda, S.J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276.

Grant, I. and O'Donohoe, S. (2007) Why young consumers are not open to mobile marketing communications. International Journal of Advertising, 26 (2). pp. 223-246. ISSN 0265-0487

This list was generated on Fri Mar 31 00:05:09 2017 BST.