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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Number of items: 38.

Alexander, Matthew and Hamilton, Kathy (2016) Recapturing place identification through community heritage marketing. European Journal of Marketing, 50 (7/8). pp. 1118-1136. ISSN 0309-0566

He, Hongwei and Zhu, Weichun and Gouran, Dennis and Kolo, Olivia (2016) Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50 (1/2). pp. 236-259. ISSN 0309-0566

He, Hongwei and Wang, Weiyue and Zhu, Weichun and Harris, LLoyd (2015) Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation. European Journal of Marketing, 49 (11/12). ISSN 0309-0566

Hamilton, Kathy and Wagner, Beverly A. (2014) Commercialised nostalgia : staging consumer experiences in small businesses. European Journal of Marketing, 48 (5/6). pp. 813-832. ISSN 0309-0566

Doherty, Anne Marie and Chen, Xiaomin and Alexander, Nicholas (2014) The franchise relationship in China : agency and institutional theory perspectives. European Journal of Marketing, 48 (9/10). pp. 1664-1689. ISSN 0309-0566

Jafari, Aliakbar (2013) Book Review: 'The principles of Islamic marketing' by Baker Ahmad Alserhan. [Review]

Jafari, Aliakbar (2013) Book Review: ‘Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia’ by Johan Fischer. [Review]

He, Hong-Wei and Balmer, John (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, 47 (3/4). pp. 401-430. ISSN 0309-0566

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2012) The service elimination decision-making during the service life cycle : some pilot empirical evidence. European Journal of Marketing, 46 (6). pp. 844-874. ISSN 0309-0566

He, Hong-Wei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, 46 (5). pp. 609-625. ISSN 0309-0566

Demirbag, Mehmet and Sahadev, Sunil and Kaynak, Erdener and Akgul, Aziz (2012) Modeling quality commitment in service organizations : an empirical study. European Journal of Marketing, 46 (6). pp. 790-810. ISSN 0309-0566

Grant, Ian and McLeod, Charlotte and Shaw, E. (2011) Conflict and advertising planning : consequences of networking for advertising planning. European Journal of Marketing, 46 (1-2). 73 - 91. ISSN 0309-0566

Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566

Walsh, G. and Mitchell, V.W. (2010) The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44 (6). pp. 838-859. ISSN 0309-0566

Hamilton, K.L. and Hassan, L.M. (2010) Self-concept, emotions and consumer coping : smoking across Europe. European Journal of Marketing, 44 (7/8). pp. 1101-1120. ISSN 0309-0566

Gounaris, Spiros and Vassilikopoulou, Katerina and Chatzipanagiotou, Kalliopi C. (2010) Internal-market orientation : a misconceived aspect of marketing theory. European Journal of Marketing, 44 (11/12). pp. 1667-1699. ISSN 0309-0566

He, Hong-Wei and Li, Y. (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44 (9-10). pp. 1366-1383. ISSN 0309-0566

Moore, Christopher and Doherty, Anne Marie and Doyle, Stephen (2010) Flagship stores as a market entry method : perspectives from luxury fashion retailing. European Journal of Marketing, 44 (1/2). pp. 139-161. ISSN 0309-0566

Walsh, G. and Wunderlich, M. and Evanschitzky, H. (2008) Analysis of moderator variables: investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9/10). pp. 977-1004. ISSN 0309-0566

He, Hong-Wei (2008) Corporate identity/strategy interface : implications for corporate level marketing. European Journal of Marketing, 42 (1-2). pp. 10-15. ISSN 0309-0566

Paliwoda, S.J. and Marinova, S. (2007) The marketing challenges within the enlarged single European market. European Journal of Marketing, 41 (3-4). pp. 233-244. ISSN 0309-0566

Downey, Hilary and Hamilton, Kathy L. and Catterall, Miriam (2007) Researching vulnerability: What about the researcher? European Journal of Marketing, 41 (7/8). pp. 734-739. ISSN 0309-0566

He, Hong-Wei and Balmer, J. (2007) Identity studies : multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566

Newholm, T. and Laing, A. and Hogg, G.M. (2006) Assumed empowerment: Consuming services in the knowledge economy. European Journal of Marketing, 40 (9-10). pp. 944-1012. ISSN 0309-0566

Doherty, Anne Marie and Alexander, Nicholas (2006) Power and control in international retail franchising. European Journal of Marketing, 40 (11/12). pp. 1292-1316. ISSN 0309-0566

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

Avlonitis, George and Idounas, Kostis and Gounaris, Spiros (2005) Pricing objectives over the service life cycle : some empirical evidence. European Journal of Marketing, 39 (5/6). pp. 696-714. ISSN 0309-0566

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2004) Managing the firms’ behaviour through market orientation development. European Journal of Marketing, 38 (11/12). pp. 1481-1508. ISSN 0309-0566

Doherty, Anne Marie (2004) Fashion marketing - building the research agenda. European Journal of Marketing, 38 (7 spec). pp. 744-748. ISSN 0309-0566

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

Shaw, D. and Shiu, E.M.K. (2003) Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37 (10). pp. 1485-1498. ISSN 0309-0566

Foxhall, G. and Laing, S.A. and Lewis, B. and Hogg, G.M. (2002) Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing, 36 (4). pp. 479-494. ISSN 0309-0566

Wilson, Alan M. (2001) Understanding organisational culture and the implications for corporate marketing. European Journal of Marketing, 35 (3/4). pp. 353-367. ISSN 0309-0566

Ibeh, K.I.N. and Young, S. (2001) Exporting as an entrepreneurial act - an empirical study of Nigerian firms. European Journal of Marketing, 35 (5). pp. 566-586. ISSN 0309-0566

Athanasopoulos, Andreas and Gounaris, Spiros and Stathakopoulos, Vlasis (2001) Behavioural responses to customer satisfaction : an empirical study. European Journal of Marketing, 35 (5). pp. 687-707. ISSN 0309-0566

Avlonitis, George and Gounaris, Spiros (1999) Marketing orientation and its determinants : an empirical analysis. European Journal of Marketing, 33 (11/12). pp. 1003-37. ISSN 0309-0566

Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566

This list was generated on Fri Mar 24 10:17:59 2017 GMT.